En una frase:

"El periodismo no es un circo para exhibirse, sino un instrumento para pensar, para crear, para ayudar al hombre en su eterno combate por una vida más digna y menos injusta". Tomás Eloy Martínez

Media literacy: Journalism of wonder

© G. Serrano

Understanding day-to-day: the art of making journalism
Toward a philosophical theory of journalism. An essay after the digital era
By Gloria Serrano*


Journalism are the stories behind the official figures. This academic presentation (and also an ongoing project I will be presentating) relocates the terms of the debate surrounding journalism from the heights of digital era (new technologies, mass communication, mainstream news, set agenda, current media ecosystem) to the more complex ground of heterogeneous, interconnected, local and learning communities around the world.

Throughout the text I will examinate how these three components of any society in any ageinteract (“assemble”) and construct what we call journalism: social actors (people, stories), context (local and global environment) and media (industry, resources, new formats and platforms).

The main premise of this approach is that even when Internet is understood as the “big change” in mass communication journalism continues to be shaped, channelled and enabled by professionals who get out into the streets and say: “show me”. Nowadays, I mean these few with the intention to interact with the moment where contemporary life (social relations, culture, education and a long etcétera) can be clarified for them and for their future readers

Subject index (work in progress)


I wonder why some journalists go to the streets and others stay in front of the computer. To clarify this idea, let me tell you something about “one of the most mythical wines on earth”.

What is the secret of having a great wine? Jesús Rodríguez, the "cheeky journalist" from El País keen on reporting, asked Pablo Álvarez Mezquiriz, current owner of Vega Sicilia, the worldwide recognized wine brand.

— A great vineyard. Wine comes from the vine, not from the cellars, he said.

— Are you interested in money?

— Not at the expense of bringing down the brand, was his answer.

Similarly, the best journalism is not a question of technology, but of passion for finding wonderment. Paraphrasing Álvarez, I would say that journalism comes from the streets, not from the computers. What is more, I would add that media's strategies to achieve financial sustainability cannot ever be above quality content, our raw material, our vine and unique trademark.

Continue reading this article: Journalism as a vineyard.

Check back soon for further information...

© 2017 Gloria Serrano all rights reserved

*Gloria Serrano (México, 1977) is an independent journalist based on Madrid, Spain. She has focused her work on social movements, activism, civic engament, civic innovation, migration, cultural diversity, feminism, human rights, digital culture, peace processes and democratic cities, among other issues.


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